Brand yourself for a career change
We have come to recognize and respect the value of branding everything! Today, few people remember the days when "generic" meant a white-labeled can with large block, black print revealing the contents as peas. This approach died quickly as marketers embraced the power of branding. Even "generic" products are branded these days. Jobseekers, in the job search market, you are the product. Do the work to differentiate yourself from the competition. Create your personal brand for your career change.
This short video will explain how and why it's important to create your career brand:
This requires the inner work that will reveal all of your skills and assets. Explore those skills and assets that you love using. I relate to the guy in this article, How to Brand Yourself for a Career Change. Like him, I always loved the training aspect of my positions even when I had prestigious titles like Vice President.
Branding yourself effectively for a new career path requires a new way of thinking about your career. Here are three steps to create the branding that Liz Ryan discusses in her article:Continue reading